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Qué (quién) es private label - definición
Private label
![Two brands of [[aspirin]]. Left: a [[national brand]] made by [[Bayer]]. Right: a private-label brand. Note the price difference and similar boxes.](https://commons.wikimedia.org/wiki/Special:FilePath/Bayer Aspirin and store-brand generic on Canadian drugstore shelf.jpg?width=200 "Two brands of [[aspirin]]. Left: a [[national brand]] made by [[Bayer]]. Right: a private-label brand. Note the price difference and similar boxes.")
BRAND FOR GOODS MANUFACTURED UNDER CONTRACT
Private brand; Store brand; Own label; Own-label; Private label brand; Own brand; Store Brand; In-house brand; House brand; Private label service; Private-label; Home brand; Own branded; Dealer's brand; Private Label Manufacturers; "Private Label"; Private Label; Own brands; Home brands; Store brands; Shop brand; Exclusive brand
A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses.: Any time a product is packaged under a label owned by a retailer, it can be called private label.
own label
BRAND FOR GOODS MANUFACTURED UNDER CONTRACT
Private brand; Store brand; Own label; Own-label; Private label brand; Own brand; Store Brand; In-house brand; House brand; Private label service; Private-label; Home brand; Own branded; Dealer's brand; Private Label Manufacturers; "Private Label"; Private Label; Own brands; Home brands; Store brands; Shop brand; Exclusive brand
People will trade down to own labels which are cheaper.
N-COUNT
own brand
BRAND FOR GOODS MANUFACTURED UNDER CONTRACT
Private brand; Store brand; Own label; Own-label; Private label brand; Own brand; Store Brand; In-house brand; House brand; Private label service; Private-label; Home brand; Own branded; Dealer's brand; Private Label Manufacturers; "Private Label"; Private Label; Own brands; Home brands; Store brands; Shop brand; Exclusive brand
Own brands are products which have the trademark or label of the shop which sells them, especially a supermarket chain. They are normally cheaper than other popular brands. (BUSINESS)
This range is substantially cheaper than any of the other own brands available.
...own-brand cola.
N-COUNT
Ejemplos de uso de private label
1. Stores have been busy introducing cheap private label products.
2. Papa, will be marketing Omeparazole under a private label to American drugstore chains.
3. In other words a private label or retailer‘s brand cannot exist without the branded comparison.
4. The ultra–Orthodox sector is also served by private–label chains such as Bar Kol.
5. Competitors also are increasingly turning to private–label brands and exclusive designer lines.